Digital and Social Media Campaign

A case study for the Jeep Grand Cherokee brand. The campaign would create a micro site that would encourage current Jeep Grand Cherokee owners to take their SUVs on an adventure. I chose Joshua Tree as it is adjoining the SoCal area and perfect for a weekend getaway. The website would give facts about 4x4 off roading, camping, hotels, hiking trails, local sites to see and the natural beauty of the park.

 

The campaign would be supported by social media, Instagram, Twitter and Facebook and engage followers to access the micro site. Additionally a hashtag would be developed to allow the adventures to be shared, #jeepadventures.

 

The campaign is designed to be changed for local markets throughout the USA with adventures for each market.

© 2018 Daniel M. Gross

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